Brand Activation & Community Experience – Toronto

Corporate Events & Meetings

Mar 22

Written By Divya Love

A branded fan experience in Toronto brought together small businesses, community programming, and live entertainment within a basketball-themed environment.

The event featured a custom-built half basketball court, a small business marketplace showcasing local entrepreneurs, and a dedicated VIP hospitality area for invited guests.

The main stage program combined cultural performances with panel discussions, reflecting a focus on community and representation. Performances included Indian dance, Indigenous dance, and a lion dance, alongside curated conversations with business leaders.

A highlight of the event was a live appearance and Q&A session with a professional basketball player, creating a high-energy moment for attendees.

The event required coordination across brand partners, vendors, performers, and on-site teams to deliver a cohesive and engaging experience.

Delivered in collaboration with Proof Experiences.

Portfolio

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Divya Love